Email Marketing

Our Process

Creative

The first step is identifying how the emails will be used, and the type of design that is needed. Whether you are planning a newsletter, a promotional email, or a regular update message, you need the creative to match.
Content

The content will need to serve it’s objective, much like the design mentioned above. Creating subject lines with high click through rates, content that resonates and offers value to the reader.
Design

Based on the creative and content we then create a design that fits your brand and which looks great. Our design is built to be both aesthetically great, and functional to increase user engagement.
Code

Depending on the email platform being used, we might need to either create the email in the platform itself, or create the code for it. We build email templates to be responsive to work on both mobile and desktop, and test it on popular email providers.
Data

Segmenting data and cleaning up your contact list on a frequent basis is important to maintain a good delivery rate. This in turn improves your email marketing health, and reporting data on an updated contact list provides a better perspective.
Test

We make sure your email is served correctly on the most popular email clients and devices. This ensure design and content are showing as they are meant to, and that your readers will receive the email as intended.

Why Email Campaign

Personal and Segmented
Email marketing ensures that you are reaching customers who want to actively receive communication. Segmenting your followers will also means you will market messages based on their preferences.
High Efficiency
Email traditionally is one of the most effective communication platforms due to it’s personalised nature. This makes it highly effective at messaging customers, and improve ROI.
Directly Reach Customers
With most marketing channels communication happens to the masses. Email is personal, and that means you can customise messages that are more tailored to the individual.
Tangible Results
With email software you have better visibility on campaign performance since metrics are more advanced. This gives you the opportunity to test and measure your campaigns, and have better campaign data.

Why Brand and Pepper

Aesthetic and functional design are at the core of all that we do.

The work we do is bespoke and specific to your business and industry.

Support is a core aspect of our relationship with a dedicated account manager.

We want to guide you on the best approach and help you grow your business.