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Campaign Strategy

Strategy is the key to success

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A strong campaign strategy increases the chances of a successful marketing project. This ensures that we are reaching the right customer, at the right place, using the right messaging. Developing a campaign strategy also makes it easier to set goals and prioritise what you should invest in.

Our Process

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  • Plan

    We start by creating a plan with your campaign objectives, setting KPIs and an action plan on how to reach your brand goals.

  • Design

    Campaign design is important because it establishes the relationship with the customer. Good design will make your brand look great, and also make the interaction functional.

  • Production

    Once we have the design finalised, we start on production, whether that’s development of a landing page, setup of a social media campaign, or sending design to print. We work with select publishers and providers to get the best coverage for your target audience.

  • Optimise

    Once the campaign starts running we constantly monitor and optimise as required. This will increase campaign effectiveness over a longer period, and helps optimise for goals.

  • Review

    Once the campaign is completed we conduct a retrospective to review performance. We note down what worked well and what didn’t, so that we can plan ahead for the next launch, based on data.

Services We Offer

Why Brand and Pepper


Aesthetic and functional design are at the core of all that we do.


The work we do is bespoke and specific to your business and industry.


Support is a core aspect of our relationship with a dedicated account manager.


We want to guide you on the best approach and help you grow your business.