A strong campaign strategy increases the chances of a successful marketing project. This ensures that we are reaching the right customer, at the right place, using the right messaging. Developing a campaign strategy also makes it easier to set goals and prioritise what you should invest in.
We start by creating a plan with your campaign objectives, setting KPIs and an action plan on how to reach your brand goals.
Campaign design is important because it establishes the relationship with the customer. Good design will make your brand look great, and also make the interaction functional.
Once we have the design finalised, we start on production, whether that’s development of a landing page, setup of a social media campaign, or sending design to print. We work with select publishers and providers to get the best coverage for your target audience.
Once the campaign starts running we constantly monitor and optimise as required. This will increase campaign effectiveness over a longer period, and helps optimise for goals.
Once the campaign is completed we conduct a retrospective to review performance. We note down what worked well and what didn’t, so that we can plan ahead for the next launch, based on data.
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The first step to create a strategy is to understand the customer. At this stage we create customer personas, that give us an idea of who your clients are, and how best to reach them and interact with them. This will pave the way for the rest of the strategy.
Once we understand your customers, we can find the best way to communicate, and what the best messaging is. Whether it’s messaging for a TV commercial, or for a digital campaign, we will create a set of guidelines that will shape communication.
Location is a key aspect of strategy. If you are marketing to an audience that’s present on digital channels then it’s not best to run a radio advert. Based on your customer profile and messaging we will recommend the channels that work best.
While a strategy guides the process, it needs to be adaptable based on campaign performance. We will constantly tweak the strategy based on the data we gather, to ensure that your brand can adapt to the market.
Why Brand and Pepper
Aesthetic and functional design are at the core of all that we do.
TAILORED TO YOU
The work we do is bespoke and specific to your business and industry.
Support is a core aspect of our relationship with a dedicated account manager.
We want to guide you on the best approach and help you grow your business.