Campaign management is all about reacting to the market, and how your campaign is performing. Digital channels give us the opportunity to tweak a campaign, and constantly improve its performance to get the best results possible. This is normally the hardest part of the campaign, since it's not always apparent if something is going wrong - however our team can guide you or manage the campaign for you.
We start off by creating a campaign strategy, and plan how the campaign will work towards achieving its goal. This will set the blueprint for the campaign, and make sure that all campaign actions are following the goals.
Identifying the channels to market on follows the strategy, as we understand the channels your audience visits, and how to best reach them. The channel strategy can adapt during campaign management if something changes or new comes along.
Creating your campaign requires great design work, and we have experts in digital and offline design, as well as animation. Depending on the campaign and it’s objectives, we’ll create design that works.
Once the campaign starts we will regularly monitor performance and update as necessary to get the best performance out of the adverts.
Once the campaign finishes, we go through a retrospective exercise to review the results. We want to understand what worked, what hasn’t, and what the way forward is for the next campaigns.
Services We Offer
The campaign will be driven using data gathered from the campaign as it’s running. This will help us tweak adverts as they are running, optimising and improving as the campaign runs. Analysing data is something we’re great at, and will make your campaigns better.
PR is still one of the most effective methods to reach specific audiences, on offline and digital publications that they read. We work with a variety of publishers across lots of industries, so we’ll surely find the best platform to run your PR.
Running digital campaigns enables us to optimise as we go along. This increases campaign longevity, and makes the campaign adaptable to the market. Through optimisation we can adapt the adverts to stay relevant, and to avoid campaign fatigue.
When running your campaign we will not just run with it without involving you. It’s important for us to keep a healthy discussion and ensure that your goals are being met. We will discuss the management of the campaign on an ongoing basis to make sure the goals are being met.
Why Brand and Pepper
Aesthetic and functional design are at the core of all that we do.
TAILORED TO YOU
The work we do is bespoke and specific to your business and industry.
Support is a core aspect of our relationship with a dedicated account manager.
We want to guide you on the best approach and help you grow your business.