Your brand is a reflection of your company to yourself and your customers. Having a brand strategy in place will ensure that your business objectives, customer engagement, and company representation fits into what your customers expect, and how your market will operate in the future.
Services We Offer
The first step is analysing how your brand is currently performing, what consumer perception is, where in the market it competes. This analysis will pave the way for the rest of the branding project.
When conducting market research we’ll establish who your customers are, and how the best way to reach them is. For this we create personas and identify the best approach for different customer types.
Values & Principals
Together we will identify your brand values that form the core of your business. Everything after this point will need to fit in these values so it’s super important to get them right.
Tone of Voice
Are you serious and corporate, or playful and relaxed? More importantly, what sort of language are your customers expecting from you? Let’s make sure we’re talking to the right audience in the right manner.
Where does your brand fit in the market, who are you competing with and how is customer perception? Together we will set goals for how your brand should look like from the outside and how it competes in the market.
Where does your brand go on from here? How do we project the next five and ten years, and what does your brand need to do to get there? We identify goals and objectives as this stage, as well as the way forward.
Why Brand and Pepper
Aesthetic and functional design are at the core of all that we do.
TAILORED TO YOU
The work we do is bespoke and specific to your business and industry.
Support is a core aspect of our relationship with a dedicated account manager.
We want to guide you on the best approach and help you grow your business.