Establish your Brand Identity and Stand Out | Brand & Pepper

Brand Identity

Stand out in your market

Your brand identity is what differentiates you from competition in the market you operate in. It is essentially a mix of your name, colours, logo, imagery, language, product and services offered. Building a strong brand identity ensures you are immediately recognisable, and your customers have an affinity to your company.

Our Process

Your Story

We need to start by understanding your company and what makes it unique. This step is important as we learn about your business, objectives and goals for the company.

This step sets the tone for the rest of the branding exercise and will have an impact on all deliverables.
Creative

Our designers and creatives get to work to create your brand and its narrative. We get to working on the concept for your brand, sample different variations and get feedback on how the brand is working.
Design

Once you are satisfied with the concept and direction for the brand we will create the brand material. This will include anything from a logo, to icons, symbols and artwork. Your brand takes life at this stage as you can visualise the sum of all the work carried out in preparation.

Why is a Brand Identity Important?

Instant Recognition
Your brand provides a sense of safety and security to customers who know what to expect when they interact with your brand. It distinguishes you from the competition and gives you a unique voice in the market.
Perception of Quality
People are willing to pay more for what they feel is a high quality brand. If your branding is done well, customers will immediately recognise you, and what to expect from you. A brand is great for reputation.

Why Brand and Pepper

DESIGN ORIENTATED

Aesthetic and functional design are at the core of all that we do.

TAILORED TO YOU

The work we do is bespoke and specific to your business and industry.

OUTSTANDING SUPPORT

Support is a core aspect of our relationship with a dedicated account manager.

RESULTS FOCUSED

We want to guide you on the best approach and help you grow your business.

START YOUR PROJECT