Designing and Developing a website for Malta’s Leading Wellbeing Brand
Marion Mizzi, a prominent Maltese well-being brand, came to Brand & Pepper to revamp their online presence with a fresh new website. The main goal driving this project was redesigning their website to make the user experience easier. That meant better design to find information about treatments, locations, programmes, and products, and subsequently making it easy to get in touch.
At the heart of this project is one of the best open source content management systems (CMS). Marion Mizzi wanted the ability to update content, add new products and treatments on their own.
WordPress is well renowned as the most user friendly CMS available, amongst other benefits.
By developing on WordPress we opened the ability for Marion Mizzi’s team to add new features and customise the website long after we had delivered it thanks to the vast range of plugins available.
Since the launch of the new website, Marion Mizzi has recorded 3,837 unique users across both Slimming and Spa, and over half of these users are from mobile devices (56% mobile and tablet combined).
This highlights the importance of designing website mobile first and ensuring to develop the mobile site with care and attention.
The website has received 35,812 total page views, which roughly equates an average of 6.7 pages per user.
This highlights that users are discovering information they require, and this can be attributed to the content optimisation that we implemented for the website.
If users were not finding the content they require, this number would be significantly lower.
Inbound marketing, more specifically search engine optimisation, was responsible for 53.93% of all traffic across the entire website.
These users found the Marion Mizzi website directly from search engines, and highlights the value and importance of correctly optimising content and website code.