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60 Seconds with our Digital Marketing Pro

May 14, 2018

What made you get into digital marketing?

Marketing is a discipline that can be used in many industries, is very progressive and you get to work with the latest in technology in digital marketing. As someone who loves technology, marketing is a very exciting role that is constantly changing. If something works right now, it probably won’t next year, so it’s very important to stay on top of whatever area of marketing you specialise in.

This constant evolution of technology and algorithms is the most exciting part, there’s always something to learn, and the moment something new comes up everyone is on a level playing field. So it ends up in a gold rush of knowledge, always seeking the cliché of the ‘next big thing’ – keeping work fresh.

What do you do on an average day?

A typical day usually starts with monitoring running campaigns and websites, checking what’s working and not, and doing necessary daily updates. Next, I do some reading on a handful of the most important blogs to check whether there were any updates done to any channels or platforms. This helps to keep me up to date and on top of my game.

Then the day progresses, whether it’s setting up a new campaign, optimising content, brainstorming for new sessions, or planning new websites, there is such a wide range of possibilities the list is almost never ending. There is a mix of new things to keep the job interesting, but also a degree of repetition that helps you become more of an expert in a certain aspect of the role.

What is your favourite tool to use?

Tools related to SEO are by far my favourite as I love the discipline; ahrefs is a great tool, as is Semrush. They are great tools for SEOs who practice both content and technical SEO. Another tool that is a personal favourite is LSIGraph, it goes beyond a simple keyword planner and gives you its semantic keyword counterparts.

What has been your favourite project this year so far?

I really enjoyed search engine marketing campaigns as they have really paid off with significant increases in conversions for our clients. When we achieve results like this, it makes me proud to do my job, knowing I am helping businesses grow and reach their full potential. I am a firm believer of inbound marketing, and I think it’s a far more effective solution to traditional push marketing. It’s awesome to see this stuff working.

Where is your favourite place to order from on a Friday?

That’s quite a tough question. It really depends on my mood that day, sometimes I’m in the mood for a juicy burger, and sometimes I fancy an authentic pizza. The EAT food truck never disappoints though, so when that’s on the menu, I am probably the first person to get my order in!

Where is your favourite place to hang out?

I wouldn’t say I have a favourite place to hang out, it really depends on the mood I’m in and the company. That being said, I do like to go to pubs, nothing quite beats a fresh G&T after a long hot day. As for a favourite pub, anywhere with a great atmosphere and good company.

What is you one nugget of wisdom you want to give people?

Wisdom can be very subjective, it really depends on where you are in life, what you have experienced and what you’re going through. That being said, I think this little bit of wisdom will serve most people, no matter where you are in life, or what stage you’re at.

Being mindful of what you do, listening to constructive feedback, and learning to be yourself goes a long way to make sure you enjoy what you do. You might suffer in the short term for putting yourself first, but in the long run it pays off. Always stay learning.

Once you finally start to care for yourself, you will start appreciating the people and things in your life much more.

By Warren Sammut

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